№ 03 — The Rooms
In the winter of 2015, three friends rented a small room near Rustaveli Avenue with a checkerboard floor and a window that was a little too small. They put a chair in it, hung a few photographs on the wall, and opened on a Tuesday afternoon. The first customer was a regular before he'd even paid.
The idea was almost embarrassingly simple: cut hair properly, talk to people honestly, play music that meant something, and keep the door open longer than the next place. Ten years later, that is still the entire business plan.
The wall filled up. The chair got worn in. People started leaving their jackets when they popped out, because they were coming back. Eventually we ran out of room on Rustaveli, so we opened Ninoshvili. Then the regulars started staying after their cut, so we opened the Basement underneath.
